Jims Nothing beats a real coach

In collaboration with Federate and Leitmotiv we've made this extraordinary video for the Fitness Center JIMS.
For this video we've created a FitBit that could come alive. We've created 2D facial expressions for him so that he could express himself better, and also used 3D animation so that he was aible to do some full body stretching!

Watch the video and listen to his short (love)story!
He'll tell you all about it himself in this video!